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MSc Data Analytics and Marketing (CIM)

The MSc Data Analytics & Marketing (CIM) programme is offered by Arden University.

Quick Facts

  
Part-time Duration: 1.5 to 5 years
Starting in: January, April, July, October
Tuition Fee: £9,500 (UK), £10,550 (International)
Location: Online

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

Course Overview

Knowing who to market to, and how to reach this audience can give organisations a major advantage. The online MSc Data Analytics and Marketing (CIM) programme from Arden University combines these two disciplines to give you advanced data handling capabilities to maximise your marketing potential.

Arden University’s flexible study mode makes it is easier to develop your data handling and marketing skills alongside your existing commitments and responsibilities. This professional programme is accredited by the Chartered Institute of Marketing, so you can be sure your marketing career has the best foundation.

All of Arden University’s programmes are delivered with a strong focus on employability and career success. This programme has been developed in consultation with our worldwide alumni to help you inspire and manage change within your business, with a particular focus on project handling.

Our current intake is open. We are continuing to deliver an undisrupted learning experience across all our courses. We are Distance Learning specialists with more than 25 years’ experience delivering education online.

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“Going back to full-time education became almost impossible as I had a family, mortgage, and all the other distractions of modern family life. Would I recommend Arden University? Yes, I would. It has given me purpose, self-fulfilment, confidence and a potential to work in my chosen field.“

Martin Lithgow // Arden University

Courses included

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project