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MSc Strategic Digital Marketing

Explore the world of digital marketing and lead your organisation to success with this online master’s programme. Delivered 100% online, Arden’s MSc Digital Marketing provides you with a real-world understanding of the growing industry of digital marketing and equips you with the tools to thrive in this field with an analytical scope and creative edge.

Quick Facts

Duration: 1.5 to 5 years
Starting in: January, April
Tuition Fee: £9,500 (UK), £10,550 (International)
Location: Online

Use your creativity at work with the knowledge and skills developed on Arden University’s online MSc Digital Marketing programme. This online master’s course is accredited by the Chartered Institute of Marketing (CIM) and allows you to strengthen your marketing expertise and stay at the forefront of emerging digital trends in the industry.

The MSc Digital Marketing offered by Arden University Online provides an in-depth look into the future of marketing while instilling crucial research and analytical skills that can be applied to a range of career paths. On this master’s programme you’ll explore the most studied theories of marketing while diving into best practices in digital communication.

Career Opportunities

This course will help you gain the right skills and knowledge to accelerate your career to a senior marketing role. Some roles that you could pursue after earning this degree include:

  • Digital Marketing Manager
  • Senior Marketing Executive
  • Email Marketing Specialist
  • Freelance Digital Marketer
  • Market Insight Manager
  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Social Media Manager
  • Brand Manager
  • Product Manager

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The MSc Digital Marketing offered by Arden University is accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM). The CIM provides guidance and support for its members, and accreditation by this organisation ensures your programme meets the highest industry standards.


As an institution that believes in making higher education more accessible, Arden University has recently introduced a Scholarship programme for international students studying with us online.

Designed for ambitious international students like you, these scholarships allow you to benefit from significant reductions in your tuition fees.

Am I eligible to apply?

In order to receive one of Arden’s international scholarships, you’ll need to be:

  • Applying from an eligible country, either as a citizen or permanent resident of the region.
  • Applying for one of our eligible online programmes.

Programme Content

Core modules (20 credits each)

  • The digital marketing environment
  • Marketing in the digital and social media environment
  • Digital marketing communications and brand strategy
  • Digital marketing research, AI, analytics and evaluation
  • Digital customer relationship management

Elective, choose one (20 credits)

  • Managing cloud-based business solutions
  • Acquisition, conversion & retention strategies
  • Managing user and customer experience
  • Analysing big data  

Final project (60 credits)

  • Digital business transformation project

Programme Delivery

With online learning, you have the freedom to choose when and where you work through your self-guided learning materials, without being held to a set lecture timetable. If you’re interrupted during a lesson, you can pause the materials and continue later. You may also communicate and collaborate with your tutor and classmates through live online forums and email.


The advice I’d give to anyone thinking about studying with Arden University is to just go for it. The best thing about it is that you can fit it around your career, your lifestyle, so there’s really nothing stopping you.

Alexandra // BSc (Hons) Psychology