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MSc Strategic Digital Marketing

The MSc Strategic Digital Marketing is offered by Arden University.

Quick Facts

 
Duration: 1.5 to 5 years
Starting in: January, April, July, October
Tuition Fee: £9,500 (UK), £10,550 (International)
Location: Online

The MSc Strategic Digital Marketing offered by Arden University provides an in-depth look into the future of marketing whilst instilling invaluable research and analytical skills that can be applied to a range of career paths. On this master’s programme you’ll explore the most studied theories of marketing whilst diving into best practices in digital communication.

Why study this master’s programme

  • The field of digital marketing continues to grow each year and a strong understanding of best practices and trends will keep you at the forefront of the industry.
  • The flexible nature of online courses allows you to study according to your own schedule, so you can work and keep up with your other daily commitments.
  • The transferable career skills you develop during this course will benefit you no matter what professional role you choose.
  • You’ll have 24/7 access to additional learning resources, Student Support, and Arden’s careers portal.
  • You will learn from experts who have first hand experience in digital marketing.

Programme accreditation and careers

This online master’s programme is proudly accredited by the Chartered Institute of Marketing (CIM) and provides students with the skills to thrive in the digital marketing industry. Based upon experience in the industry and other education in the digital marketing field, graduates could go on pursue roles such as digital marketing manager, senior marketing executive, social media analyst, brand manager, email marketing specialist, head of sales and marketing, and many other rewarding positions.

What you will learn during this programme

  • The processes of designing and implementing marketing strategies in the digital business environment.
  • Major challenges presented by “big data” sets in today’s marketing context.
  • How to evaluate and analyse marketing focused data sets relating to areas such as consumer behaviour, brands and communications.  
  • Relevant proprietary software in digital marketing programmes and their potential and effectiveness.

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Modules

Core modules (20 credits each)

  • The digital marketing environment
  • Marketing in the digital and social media environment
  • Digital marketing communications and brand strategy
  • Digital marketing research, AI, analytics and evaluation
  • Digital customer relationship management

Elective, choose one (20 credits)

  • Managing cloud-based business solutions
  • Acquisition, conversion & retention strategies
  • Managing user and customer experience
  • Analysing big data

Final project (60 credits)

  • Digital business transformation project

Assessment methods

During your studies, you will be assessed on your knowledge and understanding of the course materials through a variety of methods such as:

  • Negotiated assessments
  • Reflective analyses
  • Marketing plans
  • International case study analysis
  • Digital marketing campaigns
  • Software appraisals
  • Report writing
  • Professional portfolio building
  • Digital business transformation project